Eco-DrivePowered by Light

What is the ideal power source for a watch? In 1976, CITIZEN introduced the world's first light-powered analogue quartz watch, naming the technology Eco-Drive to reflect its eco-friendly nature. Eco-Drive converts any type of light into energy to power the watch and stores excess energy in a power cell. This allows the watch to run for months on a full charge, even in darkness, without needing regular battery replacements. As a pioneer in light-powered technology, CITIZEN remains committed to exploring new innovations and possibilities, continually advancing the boundaries of watchmaking with sustainable and efficient solutions.
View All

Men's watches

Discover More

Women's watches

Discover More

Unisex watches

Discover More
Background Image

Satellite Wave GPS

The accurate time. Anywhere in the world. Satellite Wave GPS* is a technology created especially for world travellers. It receives position data and a time signal from orbiting satellites and automatically adjusts the time. The development of this technology was a challenge that CITIZEN felt compelled to take on as a global company. * GPS is the acronym for Global Positioning System.

Discover all collection

NOW The innovation goes on

Inspired by our “Better Starts Now” philosophy, CITIZEN has created a whole series of Eco-Drive world firsts—ever more handsome light-powered watches that are smaller, thinner, lighter and offer more functions. Our commitment to offering higher levels of functionality, user-friendliness and aesthetics is as strong as ever. CITIZEN intends to keep innovating and improving Eco-Drive technology in the years ahead.